![]() And what we're really pleased with is that it brings in more and more people-no matter what kinds of games they like to play-are starting to discover the value of Just Dance. ![]() ![]() We saw the trajectory of the brand we didn't see any slowdown. We did anticipate that Just Dance 3 would be bigger than Just Dance 2. Tony Key: To be honest, we did anticipate that we would be bigger than last year. Is this kind of success something you anticipated? Why do you think gamers responded so positively to your dancing game in 2011 and beyond? GameSpot: Last week, we found out Just Dance 3 was the second best-selling game of 2011, beat out only by Modern Warfare 3. GameSpot recently spoke with Ubisoft senior vice president of sales and marketing Tony Key to discuss the success of the Just Dance franchise, how it is attracting hardcore gamers, how it will escape the fate of Guitar Hero, and more. Sales of this magnitude make Just Dance one of the industry's biggest-and perhaps most unlikely-franchises. And the franchise-which was launched in 2009-now stands at 25 million units sold across the world. Just Dance 3 alone has sold a whopping 7 million units. Last week, the NPD Group revealed that Just Dance 3 was the second best-selling game of 2011, eclipsed only by Activision's shooter juggernaut Call of Duty: Modern Warfare 3.
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